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me!Humanity is a collection of characters created to highlight and promote our human emotions and the way we connect with each other.
For this product launch, our clients wanted something that would set them apart. So, we worked on creating an app that included photo editing and the creation of social content.
We didn’t want to change anything about the plush toy characters, so we configured our augmented reality scanner to recognize them and incorporate them in the children’s creations.
The app allows 9 of the stuffed animals to be scanned and placed into any scene, where they can be photographed.
“The level of exposure we were able to obtain at toy fairs doubled our sales at fairs. We were able to reach blog publications, Youtube unboxings, and other audiences that were hard to reach.“